The Whiten™ Challenge Promises Whiter Teeth in 10 Minutes

Customers encouraged to take the home teeth whitening challenge to see for themselves.

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America’s Top Dentist Joins Whiten™

Whiten™ Welcomes Dr. Robert DiPilla, One of America’s Top Dentists, to Their Team

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Whiten™ on the Web

Check out the latest article about Whiten™ on the website!

Press Release

September 19, 2012


Santa Monica, CA – Whiten is the newest advancement in professional at-home teeth whitening!  A group of entrepreneurs have combined forces to create a cutting edge product that revolutionizes the teeth whitening industry. Perfect for traveling or laying low, Whiten is proven to whiten teeth by up to 6 shades.

Until recently, truly professional LED teeth whitening results were only available at a cost of $300-$700 for a single treatment in dental or other professional offices.  The creators of Whiten have improved upon the existing technology and designed an affordable retail product that is pain-free, hands-free and produces real, professional results in 10-minute sessions any time of day in any location at home or on the go.  For less than the cost of a single in-office teeth whitening, Whiten has made it possible for customers to own their own professional teeth whitening system.

This top-of-the-line product is the brainchild of Joseph Dwyer and Kaya Bromley.  Very familiar with the other professional at-home teeth whitening products on the market, Dwyer and Bromley sought to be the first to recreate a professional whitening procedure in a retail product.  Bromley said, “We knew all about the products out there and we knew how to produce professional results.  With the expertise of a knowledgeable manufacturer, we created a hands-free, retail product that makes teeth up to 6 shades whiter without the price tag of an in-office treatment.”

Whiten’s patented design and technology did not happen overnight.  The high-end system was perfected through years of rigorous development and testing with the expertise of business partner Joe Winget who does plastic injection molding for the automobile industry.  Winget and Valtec’s other owners, Nick DeMiro, Pete Salpietra and Joe Tignanelli efforts have paid off as Whiten is launching nationally this month.

The Whiten teeth-whitening system is unique compared to every other system on the market today.  Whiten is a patented, hands-free system that combines LED light with a proprietary mouthpiece and a specially formulated, non-sensitive gel.  It is the same whitening technology used by dentists and professional in-office whitening, but at a fraction of the cost. The complete Whiten kit retails for $199 and includes: 1 Luminator Base; 1 USB charger; 1 mouthpiece with case; 12 single-treatment gel tubes; and 1 travel bag. One household can share a single Luminator and buy multiple mouthpieces, which are interchangeable. An extra mouthpiece and gel set can be purchased for $59.95 and includes 1 mouthpiece with case and 12 single-treatment gel tubes.

Find out more and order your Whiten kit at

For additional information, please contact Joseph Dwyer, (888) 299-2450.