About Whiten™

Smile More.
A World Philosophy.

In a world that’s becoming increasingly divided on just about everything, there still remains the one thing that we can all agree on: Smiling is good. And the more smiles, the better. The problem is we’re not all comfortable with the idea of freely exposing our teeth for the whole world to scrutinize. It’s a whiteness thing.

It’s also our thing. And we won’t rest until every man, woman, and child has the confidence to open big and put it out there. Imagine. An entire planet aglow with Whiten smiles. We bet that would make a few of the world’s problems go away.

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